Effective date: 01-06-2021

1. Introduction

Welcome to Macdonald Associates Consultancy On-line Library. Macdonald Associates Consultancy, hereinafter referred to as MAC, operates this online library. Their main website can be found here: (MAC)

Our Privacy Policy governs your visit to, and explains how we collect, safeguard and disclose information that results from your use of that website.

2. Context – MAC’s work

Macdonald Associates Consultancy (MAC) is an international consultancy company working in many different sectors and countries around the world. The work we do is based on theories, models, concepts, tools and techniques, collectively known as Systems Leadership Theory (SLT).

3. Purpose of the Online Library

The Online Library exists to make available to interested parties a collection of documents derived from our Systems Leadership research and practice over more than 30 years. These documents are held in two separate databases:

4. Public Library Database – Unrestricted access

A limited range of case studies and short papers are publicly available to anyone who visits the website. They can be freely downloaded providing that users do not alter them in any way and providing they abide by the copyrights restrictions set out on the website’s Public Library page (Public Library ).

5. Members’ Library Database – Password Protected Access

A more extensive set of documents is also available to a small number of members who have been specifically granted access by Macdonald Associates Consultancy. The Members’ Library is password-protected.

6. Data collection and management policy

6a. Public Library Database

We do not ask for or require, collect, store, analyse, track, retain, or distribute any data (personal or otherwise) about visitors to the public library pages or database including but not limited to your: Email address(es); First name and last names; Phone numbers; Address, Country, State, Province, ZIP/Postal code, or City.

We also do not collect information about your actual visit to the website such as your computer’s Internet Protocol (IP) address, browser type or version, computer operating system or how you spend your time on the website.

6.b Members’ Library database

With one exception, the same data collection and management policy, set out in section 6a above, also applies to the Members’ Library. However, because this library is password protected, it is necessary for the effective functioning and security of the library that we hold the names, passwords and email addresses of those individuals who have been granted special access to the members’ library. We also hold the names of the organisations for whom those individuals work.

If any member wishes to withdraw their membership and have all their personal data removed, they can require Macdonald Associates Consultancy to cancel their membership and be removed from our systems by emailing us at Their attention is also drawn to their Data Protection Rights under GDPR and/or CalOPPA regulations in Sections 14-17 below.

7. Cookies – Tracking and Usage Data

7.a Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are commonly sent to your browser from a website and stored on your device. We make a limited and specific use of cookies only to provide essential services – for example in connection with the security of the Members’ Library.

Examples of Cookies we use:

7.b Session Cookies: We use Session Cookies to operate our Service. For example, we send session cookies to members’ library users’ browsers which monitor, check and confirm their passwords before allowing them access to the library. We also use this information to time how long the member has had the member’s database open, after which they are automatically logged out and requested to log in again. This helps to limit the time the database is kept open when it most vulnerable to unauthorised access.

7.c You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept our password-related session cookies you will not be able to access the password-restricted Members’ Library.

8. Use of Data

Macdonald Associates Consultancy On-line Library only uses the limited data that we do collect:

8.1 to provide for and maintain the security of our website.

8.2 to provide user support about technical issues.

9. Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy and to strengthen the security or to improve the functionality of our website. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws).

10. Transfer of Data

Your information, including the limited personal data described above, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and use it there to operate the website.

Your consent to this Privacy Policy, followed by your provision of such information, represents your agreement to that transfer.

Macdonald Associates Consultancy On-line Library will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place to provide for the security of your data and other personal information.

11. Disclosure of Data

We may disclose any personal information that we collect, or that you provide, where we are required to do so by law or in response to valid requests by relevant public authorities.

12. Security of Data

The security of your data is important to us but please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. We take all reasonable steps to protect your Personal Data, but we cannot guarantee its absolute security.

13. Links to Other Sites

Our website may contain links to other sites that are not operated by us – for example to highlight publications about Systems Leadership Theory and its applications. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of any such site. Please note, we have no control over and assume no responsibility for, the content, privacy policies or practices of any third-party sites or services.

14. Applicable regulations and rights

It can be seen from the forgoing sections, that the MAC On-Line Library only collects minimal personal or otherwise identifiable information about visitors to the website – specifically, just the data required to operate and maintain the security of the members’ password system.

If you still have questions about what Personal Data we hold about you and/or if you are a member of the members’ library and want to be removed from our systems, please email us at

You also have specific rights about the use of personal data under GDPR and/or CalOPPA rules and regulations. As a curtesy to our site visitors, we summarise these below in Sections 15-17.
You will note that much of your protection revolves around the selling or sharing of personal information.

Just to make it clear: we do not sell any personal information to any other organisation. Sharing information is limited to any situation in which we are directed to do so for legal or law-enforcement reasons as set out in section 11.

15. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by GDPR.

The MAC On-Line Library is committed to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

In certain circumstances, you have the following data protection rights:

15.1 the right to access, update or to delete the information we have on you.

15.2 the right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

15.3 the right to object. You have the right to object to our processing of your Personal Data.

15.4 the right of restriction. You have the right to request that we restrict the processing of your personal information.

15.5 the right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format.

15.6 the right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information. Please note that we may ask you to verify your identity before responding to such requests and that we may not be able to provide Service without some necessary data.

15.7 You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

16. Your Data Protection Rights under the California Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.

As per CalOPPA requirements, The On-Line library agrees to the following:

16.1 users can visit the main website anonymously, though authorisation to use the members’ library requires registration. This in turn necessitates the provision of the users’ name, email address and organisation where they work. This is a purely voluntary process and the member can require cancellation of that membership at any time and removal of all personal data. They can do this by emailing us at:

16.2 our Privacy Policy link includes the word “Privacy” and can easily be found in the main menu and in footers of all the pages on our website.

16.3 users will be notified of any privacy policy changes on our Privacy Policy Page.

17. Your Data Protection Rights under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us the following:

17.1 What personal information we have about you. If you make this request, we will return the following to you:

17.1.1 The categories of personal information we have collected about you.

17.1.2 The categories of sources from which we collect your personal information.

17.1.3 The business or commercial purpose for collecting your personal information.

17.1.4 The categories of third parties with whom we share personal information.

17.1.5 The specific pieces of personal information we have collected about you.

17.1.6 A list of categories of personal information that we have sold, along with the category of any other company we sold it to. If we have not sold your personal information, we will inform you of that fact.

17.1.7 A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with. Please note, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

17.2 To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.

17.3 To stop selling your personal information. We do not sell or rent your personal information to any third parties for any purpose. We do not sell your personal information for monetary consideration. However, under some circumstances, a transfer of personal information to a third party, or within our family of companies, without monetary consideration may be considered a “sale” under California law. You are the only owner of your Personal Data and can request disclosure or deletion at any time.

If you submit a request to stop selling your personal information, we will stop making such transfers.

Please note, if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs or membership services which require the usage of your personal information to function. But in no circumstances, we will discriminate against you for exercising your rights.

To exercise your California data protection rights described above, please send your request(s) by email to:

Your data protection rights, described above, are covered by the CCPA, short for the California Consumer Privacy Act. To find out more, visit the official California Legislative Information website. The CCPA took effect on 01/01/2020.

18. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email if you are a member and/or provide a prominent notice on our website, prior to the change becoming effective. We will then update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

19. Contact Us

If you have any questions about this Privacy Policy, please contact us by email at: